Watch & Play on HEIHEI.

HEIHEI is a NZ On Air and TVNZ initiative providing free digital media entertainment and learning content to kids with no advertising. HEIHEI is available as an interactive website and app and includes; video, audio, game content for NZ tamariki to spark their creativity and curiosity.


Our brief was to position, develop, design and execute a full brand package for the platform that worked responsively across all media types, all platforms and appealed to the target market of NZ kids aged 5-9 and their media wary parents.


The brand design needed to cut through as a quality product on the same level as our international competitors and feel engaging, energetic, fun, approachable and uniquely kiwi.



ECD – Jens Hertzum
Design Director – Jacob Slack
3D Design and Animator – Nick Henderson
Promo CD – Adam Sarker
Campaign CD – Genevieve Chunn
Brand Designer – Roseanne Lee
Lead Motion Designer – Mark Fleming
Motion Designer – William Littlejohn
Motion Designer – Hitesh Chheda
Motion Designer – Brad Brown
Motion Designer – Nick Holmes
Lead Digital Designer – Chris Hill
Digital Designer – Jeff Lau
Character Development – Morgan Denton
Sound Design – Roger Green