For TV2’s 2014’s new season of summer idents we were tasked to bring the brands ‘Come out to play’ brand positioning to life. The idea throughout all the brand spots was to bring out the small moments of joy in everyday life and connect those with the TV2 brand.
Rather than using CGI we wanted to do these spots all in camera. So using thousands of foam 2 logos, a few air cannons and a phantom camera we were able to capture these interesting moments in time.
Ex Creative Director, Jens Hertzum
Channel Creative Director, Greg Hughes
Art Director, Jacob Slack
DOP, Drew McGeorge
1st AD, Bruno Mouche
Editor & Grading, Martin Webb
Production mangers, Morag Lavich & Lindsay Gough
Silver promax award winner
July 25, 2017