Wooing Tree Estate

You had me at pinot.


Situated at the main crossroads of Central Otago in the heart of wine and cycling country, Wooing Tree Estate is a boutique vineyard estate offering opportunities for a mix of premium residential homes and selected hospitality and retail spaces, designed to support the local wine and tourism industry.


The Wooing Tree located at the centre of the winery is the iconic symbol of the already internationally recognised wine brand. It is the focal point of the development and it also forms an important part of the history and folklore of the town of Cromwell.


The brief from Tauranga based development managers Veros Property Group was very specific in that the new development had to be symbiotic with the existing winery brand and the vineyard operation that was remaining as part of the greenfields development.


We translated the wine label brand into a refreshed and modernised logo utilising a New Zealand designed font package. The website colour palette references the hues of the Central Otago region and the building cladding materials of the architecturally designed homes.


The website is designed to highlight all the fantastic outdoor amenities and lifestyle that the region offers at a fraction of the price of its neighbours Queenstown and Wanaka. The website also acted as a real estate listing platform allowing the developers to maintain control of the sales process to the public.



Marketing Manager, Marcel Van Drongelen
Jacob Slack, Design Director
Development, Sniper Systems